Designing logos can be a very difficult process. When designing a logo you want it to be unique, yet it has to be as simple as possible to ensure that it is memorable. Sometimes the designer goes a step further and incorporates a hidden message within the logo that has deeper meaning. In this article I've compiled a collection of logos with hidden messages, some of which you will have heard of before and some maybe new to you but hopefully you will enjoy them all.
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| The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything from a to z and the smile on the customers face when they bought a product. |
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| The Baskin Robbins logo may look like it includes a simple BR above the name but if you take another look you will that it includes a pink number 31. This is a reference to the original 31 flavors. |
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| This logo is too good to be ignored… It is very cleverly designed with a typeface where every letter is a variation of number 8. |
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| The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s. Which makes 1010000 which represents eighty and 0010100 which represents 20. |
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The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the 1.
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| The FedEx logo look like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed and accuracy of the companies deliveries. |
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The old Northwest Airlines logo may look like a simple logo but if you take a closer look the symbol on the left actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.
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The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
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At first glance this logo may look like a simple picture of a girl doing her yoga exercise but on closer inspection you'll notice that an image of Australia is created by the joining of her arm and leg.
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| Okay, this one doesn’t have any hidden visual messages, but it does have a hidden audio element. If you go to the US. version of their homepage and click on the logo’s exclamation point, you’ll hear Yahoo!’s trademark yodel. |
