Designing logos can be a very difficult process. When designing a logo you want it to be unique, yet it has to be as simple as possible to ensure that it is memorable. Sometimes the designer goes a step further and incorporates a hidden message within the logo that has deeper meaning. In this article I've compiled a collection of logos with hidden messages, some of which you will have heard of before and some maybe new to you but hopefully you will enjoy them all.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgah2oaM2FIN9Azc8c05uXdBvI7SqFzVyCA8vabmajfc4JscM4K54YUGiyfFB4wMTnB1aYOGf1m3SIcW_d7k2FKFOqhGp_T2YmA0fclAfJfDqgDjiciU028nRQ60JQUoUAsHOmVVmNPTrxL/s400/amazon.jpg) |
The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything from a to z and the smile on the customers face when they bought a product. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrF6bMr9N37qsG1bZjD6_NIOQtF9uD87KVmqye_ZpvF55wvHzFS1N4DXT9HphTGxeOU9Gh6P4jlRo1olOM76JGaQ_qwczudVBzQSFJWyz0CNSuCk8RjX8dGvB5Ornmpw19TRaeu3OvyYwi/s400/baskin_robbins.jpg) |
The Baskin Robbins logo may look like it includes a simple BR above the name but if you take another look you will that it includes a pink number 31. This is a reference to the original 31 flavors. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO-wxbYYzAbvEH0jhrNqNdVIAlf6m2Pae2OcBh8zQrrfn-UTlMc3seiOtrrG3DXsJ_spAs9SHWazlVZyk0vU2QVZbUoY0cj14di9qqtHnBcVVFlDM6TE2L4SItrmmvCq2a60k7N3DAP3Vo/s400/eight.jpg) |
This logo is too good to be ignored… It is very cleverly designed with a typeface where every letter is a variation of number 8. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKyOa5VC23DoblI8inuiB1cmpEULEzoV5WzQhGhjGKAAZJ7EXyRKq5UvbqcsLhRjNStt7c05UWklg7Jf-WEX7oViMxbzR_8ukp3SXNwmJGIkSza2gWe7FtaE5ItFyFQIV85wu4Xkp_mBIe/s400/eighty20.jpg) |
The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s. Which makes 1010000 which represents eighty and 0010100 which represents 20. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKwnIDE2wDmSyPk5qdGOJjOZrcSX7Sj3us3PyTZ7VYKfNebp8i3hcQ3RDro4A6L_EoCSRAFzQXpoNjjXt8x40r4y2Nc_mzBonNMe_uYAOOuczl-2B_KZqScqqvDuBB3uGux5H_30Ab0Pl_/s400/f1.jpg) |
The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the 1.
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOEfr0AoFf16O7r9WXGaWDmC7ghY8anLyAtLpQpJy06aiL8K6qQSoZlioMxSOMOCxI6sCOUM-cV-SAEi9QOEErDFDnr19IisPXfj7CMbc7YLfr4UN90Iy3JT3e_soccuFGSdgMTm3Ryr1k/s400/fedex.jpg) |
The FedEx logo look like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed and accuracy of the companies deliveries. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMffDmiUq1RPfHuCz-nJHQlw-3F1JboVJjMj8Y4XW3p6nHoLTSxHB-l_2ow7yDSrScIKbA6Ma1NF10rsOd3KQGMHSY6GCwBMRhkYpbWpmid4epEtrFOyFJJDundZZ07GQC2Pe-bIeWcTba/s400/northwest_airlines.jpg) |
The old Northwest Airlines logo may look like a simple logo but if you take a closer look the symbol on the left actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFWQELx3h303xJVfBKBzYFGi36S_jH0xJTCrF16oCuKPiHaTUzuFsYNBRV9AwE13XAtLH5VRaMO-bSG1gcVwPjQCbJobjHTsXK4cB453FrBOAhEllkZFsA7t0YiDKMPL0W5c5mNTneFLEI/s400/toblerone.jpg) |
The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQlp2P4vGiE_QAlgmBD2sFOm5__nNeASqRYH8L3MHfJjQ66Mo9s-d7nysusSYWwaKci_zQqNYvFySBwClnbIfsRxBIIw8QYTZLFFPUfVneQqgonb5DDnjrtZBwaEXnEd3WHTOenoFsiHf_/s400/yoga-austrailia.jpg) |
At first glance this logo may look like a simple picture of a girl doing her yoga exercise but on closer inspection you'll notice that an image of Australia is created by the joining of her arm and leg.
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZqaOGt0Xav6HG5Xek2wWcXLDLsGz170fxE4E3Z3MaXEoQebavVmiN7Qbid8I9FJJerJfbuaioX1DcQzutPZPfDQhDMzlqVGEuLYeuSQqPgZMKhK4z5BfM9NCdCoyjEUQ5Q_rH9e44DhxL/s400/yahoo_logo_.jpg) |
Okay, this one doesn’t have any hidden visual messages, but it does have a hidden audio element. If you go to the US. version of their homepage and click on the logo’s exclamation point, you’ll hear Yahoo!’s trademark yodel. |